Below is a small selection of the hundreds of projects where I have been engaged as the lead strategist or creative.

• Campaign strategy to launch app
  Domain
• Overarching brand strategy for new payments app
  Beem it
• Customer acquisition campaign to launch digital subscriptions
  Fairfax
• Strategy for virtual reality film experience
  MLA
• Activation across London and Sydney to announce new plane
  Qantas
• Social strategy to launch new streaming service 
  Binge
• Content strategy for a new music site
  Universal Music
• Paid acquisition plan and implementation for Nonna Festival 
  Sandhurst
• UX concepts for launch of Create With Google
  Google
• Overarching brand strategy for marketplace startup
  Finty
• Campaign strategy for renaming UBet across four states
  TAB
• Strategy for virtual reality education experience 
  CommBank
• Global social strategy
  Tourism New Zealand
• UX research lead for new payment platform
  Osko
• Digital vision and strategic road-map
  Blackmores
• Localised brand strategy
  Twitter
• UX lead on retail banking website redesign
  UBank
• Strategy for personalised AR welcome letters
  QUT
• Strategy to help people plan for their retirement
  MLC
• Strategy to translate people's tweets into music.
  Red Bull