ant dever.

CLIENT PROBLEMS I HELPED SOLVE

Launch New Brands
Increase Brand Preference
Customer Acquisition
Promote New Products
Onboarded Customers

IN-DEPTH EXPERIENCE ACROSS INDUSTRIES

Financial Service
Tourism
Media
FMCG
Technology
Gambling
Education
Sport
Charity
Supermarkets

SOME THINGS I’VE HAD THE PLEASURE OF WORKING ON

Below is a small selection of the hundreds of projects where I have been engaged as the lead strategist or creative.

EVEN MORE OF MY STRATEGY & CREATIVE WORK

  • Campaign strategy to launch app
    Domain
  • Overarching brand strategy for new payments app
    Beem it
  • Customer acquisition campaign to launch digital subscriptions
    Fairfax
  • Strategy for virtual reality film experience
    MLA
  • Activation across London and Sydney to announce new plane
    Qantas
  • Social strategy to launch new streaming service 
    Binge
  • Content strategy for a new music site
    Universal Music
  • Paid acquisition plan and implementation for Nonna Festival 
    Sandhurst
  • UX concepts for launch of Create With Google
    Google
  • Overarching brand strategy for marketplace startup
    Finty
  • Campaign strategy for renaming UBet across four states
    TAB
  • Strategy for virtual reality education experience 
    CommBank
  • Global social strategy
    Tourism New Zealand
  • UX research lead for new payment platform
    Osko
  • Digital vision and strategic road-map
    Blackmores
  • Localised brand strategy
    Twitter
  • UX lead on retail banking website redesign
    UBank
  • Strategy for personalised AR welcome letters
    QUT
  • Strategy to help people plan for their retirement
    MLC
  • Strategy to translate people's tweets into music.
    Red Bull