Sunny The Egg is a Facebook page that was originally created to reposition the Sunny Queen Farms brand as well as grow its awareness and market share in New South Wales and Victoria. It now consistently rates as one of the top FMCG brand pages in Australia – making Sunny the most popular egg on Facebook.
The creative team (Andy Iles and Andrew Bartlett) and I created the new brand character Sunny The Egg
I planned and executed the Facebook strategy and content plan
Creative strategy for major digital activations (Whinging Eggs, Sunny on Chatroulette and Sunny For PM, Sunny’s Eggcellent Adventures)
Campaigns and content resulted in the growth of 60,000 fans in its first 6 months
More importantly, when almost all offline advertising for the brand was paused in the second half of the year due to product supply issues, as of December the brand’s awareness in key the markets in New South Wales and Victoria grew attributed to the digital/social media activities.
3 x Bronze 2010 BADC Awards
2 x Finalists in the 2011 AIMIA Awards