Hello! I'm Anthony Dever.

I make ideas happen.

I started as a blogger and side-project creator. That's where I learned to chase what's interesting.

A career across agencies and client-side taught me the discipline to back it up. Foundational marketing principles and brand theory. So the ideas aren't just attention-grabbing. They're insight-driven, rooted in culture and they drive commercial outcomes.

For the last four years, I built this philosophy at TikTok, leading the Creative Lab innovation team. Helping brands build successful social-first and short-form video-led marketing.

Now I bring it to brands directly, through creative and strategy consulting.

Send me a message if you'd like to chat.

Ant.