Hello! I'm Anthony Dever.
I started as a blogger and side-project creator. That's where I learned to chase what's interesting in culture and the internet.
A career across agencies and client-side gave me the discipline to do that commercially, grounded in foundational marketing principles and brand theory.
So now my ideas aren't just attention-grabbing or trend chasing. They're distinct, insight-driven, rooted in culture and built to drive commercial outcomes.
For the last four years, I built this philosophy at TikTok, leading the Creative Lab innovation team. Helping brands build successful social-first and short-form video-led marketing.
Now I bring it to brands directly, through creative and strategy consulting.
Send me a message if you'd like to chat.
Ant.
I started as a blogger and side-project creator. That's where I learned to chase what's interesting in culture and the internet.
A career across agencies and client-side gave me the discipline to do that commercially, grounded in foundational marketing principles and brand theory.
So now my ideas aren't just attention-grabbing or trend chasing. They're distinct, insight-driven, rooted in culture and built to drive commercial outcomes.
For the last four years, I built this philosophy at TikTok, leading the Creative Lab innovation team. Helping brands build successful social-first and short-form video-led marketing.
Now I bring it to brands directly, through creative and strategy consulting.
Send me a message if you'd like to chat.
Ant.
