I grew up on the internet and have been fortunate throughout my career to make a living out my love for it.
First as an early professional blogger and now as a hybrid strategist and creative leader, with twelve years of experience, leading teams at agencies and brands to take advantage of opportunities enabled by social, digital, content and emerging tech.
I have a proven track record of re-inventing the way channels can be used to deliver business results that has helped brands win the hearts and minds of Australian consumers.
I have led the strategies and helped create commercially effective ideas for clients including Google Android, Coca-Cola, YouTube, Tourism New Zealand, Qantas, TAB, Twitter, Red Bull, Beats Music, ANZ Bank, Telstra and Royal Flying Doctor Service.
While always applying foundational marketing principles and brand theory, I believe in thinking fast and creating iteratively to help businesses connect with their audience through campaigns that are insight-driven and rooted in culture.
I also enjoy sharing my experience with others, which is why one of my career highlights was in 2019 when I was invited by Steve Coll (Head of Creative Shop at Facebook and ADMA board member) to create, lead and teach the inaugural Australian Creative & Effectiveness (AC&E) School.
CURRENT SIDE PROJECTS
Fanbloodytastic - I write a daily newsletter to inspire creative professionals. Subscribe and it will be like having a chat to me everyday at 8am.
Bookshelf Porn - I give bibliophiles photos of bookstores, bookcases and libraries. Despite the name, it is 100% safe to view at work.
OLD SIDE PROJECTS
Rocktober - For five years, I went to a gig every night of October.
TV Fugly Awards - For seven years, I produced a satirical awards voting platform for the worst shows on the telly.
Analog Sundays - A social movement where I encouraged people to disconnect from technology for one day per week.
- ABC Youth Media ForumSydney • 2008
- AMI Marketing SummitBrisbane • 2009
- AIMIA National Digital SummitSydney • 2009
- Interactive MindsBrisbane • 2010
- Young BloodsBrisbane • 2010
- Frankfurt Book FairFrankfurt • 2013
- AGDA Pecha KuchaSydney • 2015
- Sydney Design FestivalSydney • 2016
- Adobe Creative JamSydney • 2016
- BIGSOUNDBrisbane • 2016
- Interactive MindsSydney • 2018
- The Research ThingSydney • 2019