ant dever.

On-boarded new handset owners to Android

To increase satisfaction that new Android handset owners had with their new device, we aimed to create a positive first 28 day experience.

We developed a distributed content led on-boarding approach that demonstrated all of the ‘Little Big Things’ that you can only do on Android handsets to help people get the most out of their new phone.

Compelling animated video and GIF content was created using Android’s character styles that showed the unique features in a more human, entertaining way. This content was then distributed only to new Android handset users through programmatic social posts and digital display formats to drive traffic to a bespoke website to learn about the features in more detail.

My role:

Campaign strategy

Creative concept

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