ant dever.

Let 1D's fans show their love for the band

As part of Telstra’s sponsorship of One Direction’s ‘On The Road Again’ tour, we gave their fans the chance to score a trip of a lifetime to Miami to meet their favourite band. We capitalised on a existing behaviour by asking them to create an amazing One Direction poster for the band and to then post it on Instagram or Twitter with the hashtag #pickme1D.

My Role:
– Creative Strategy
– Connections & Campaign Planning
– Influencer Engagement

Results:
– 40,415 photo entries uploaded
– 12,386,951 unique people reach
– 51,738,358 impressions

No items found.