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Hosted Troye Sivan's first ever live stream

As part of Coca-Cola’s #colouryoursummer campaign, we gave teens the chance to ask 19 year old Perth musician and YouTube creator Troye Sivan a question during an exclusive live stream that was hosted within the masthead on YouTube’s homepage.


My Role:
Creative Concept
Digital Strategy
UX
Video Scripts

Results:
– #1 Twitter Trending Topic globally during the live stream (Source: 1,2)
– 12k questions were asked via the Coca Cola YouTube Channel
– 34k discussions occurring on Twitter within 24 hours
– Over 1 million views of video content and live stream

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