Gave an underrated song a second chance

Telstra asked music lovers to help give an underrated Bob Evans song a second chance by getting as many people as possible to submit their version of it. Along with building the website, we produced multiple pieces of video content with Australian musicians (working closely with Universal Music), radio show host talent and YouTube talent.

My role:
Creative Strategy
Communications / Connections Planning
Social Media Implementation Plan

Recognition:
BEfest Silver – Best Use of Music
BEfest Silver – Best Branded Content Campaign
AWARD Awards Bronze – Social
AWARD Awards Bronze – Branded Entertainment User Generated
AWARD Awards Bronze – Branded Entertainment Online Campaign

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