For a TVC and radio campaign which was already in development when I started at the agency – I worked with the creative team to launch a digital extension of the existing idea. I convinced the client to implement the digital extension as a test and learn initiative for the brand as it has had no digital presence with little confidence the brand could exist in the digital space. We were able to design and launch the site with very limited budget and meet the two week deadline to promote the site through existing media.
With only two weekends radio support, the site generated 6,191 unique visitors and just under 20,000 page views. This success has given the brand confidence that digital is a media that should be utilised and integrated with future campaigns.
D&AD 2012 – Wood Pencil (Direct / Direct Integrated Campaigns)
Cannes Lions 2012 Finalist (Media)